When you decide to name your photography business, it can seem like a daunting task. I, personally, did not want to use my name – it is long and easily mispelled (Jesica Montgomery Photography.. ugh, just doesn’t flow!) I have loved following photographers who chose unique names for their businesses – before I even truly got into photography – Oh So Posh, My Four Hens, Forty Toes,Twig & Olive, among many, many others (and I will say it is perfectly fine to use your name.. it’s all relative!) Having a unique name seems so much more fun and stands out more than using a given name, at least, in my opinion!
When I first started, I wanted to do silhouette photography only (long story, but I was afraid becoming a portrait photographer would make a photographer “friend” upset) so I was trying to come up with a name to reflect that. I googled, “silhouette,” then looked at synonyms. I also googled and looked at the synonyms of other words, like “sunset,” “beautiful,” etc. I can’t remember how I exactly ended up with Forever Whimsy Photography, but once I put it together, I knew it was exactly what I wanted!
my first logo
my current logo
- Brainstorm. Think of words that describe you, your photography, your goals. Think of words (colors/textures, nouns, words that are meaningful to you, etc.) Write them all down on a piece of paper.
- Google search “(insert word) synonyms” or use thesaurus.com – enter each word individually. I like thesaurus.com because it not only lists synonyms but below, it will lists words related to the word you searched.
- Write down synonyms of the words you chose, that stick out to you.
- Once you have many words written down on your paper, start putting them together on a new piece of paper. Try different groupings of words.
- Remember that your business name does not have to follow any rules. It does not have to be ____________ Photography. You could use Images, Imagery, Photos, Studio or not even use any of those words at all (example: The Blissful Maven, love the uniqueness of her name!)
- Consider using an “+,” “&,” or “and” in your name, if you would like. Use numbers – such as your birthdate, favorite number, etc. You could spell out the number, even.
- As you get your names together, make it a point to always google and search Facebook for them – it was important to me to have a unique name, one that no one else has. You could run into copyright/trademark problems if you end up just picking a name and then realizing down the road that someone else already has it.
- Run the names past your good friends/family. It is always a good thing to have opinions of people who matter to you, and in some cases, they can help narrow down the choices.
- Sleep on it. It might take a few days until you really decide.
- Pick your name! Tell everyone about it! Make your Facebook page, buy your domain, get your logo together, etc. 🙂
*One thing to remember is that if you are not using your name, that you may have to file a DBA (doing business as) with the state you live in. I can’t speak in all states, but for PA, I was able to register my business as an LLC which also took care of my DBA. Check with your local SBDC (small business development center.) I had a meeting with a business consultant at a local college – for free – and they helped me a lot by outlining what I needed to do and pointing me in the right direction!