REDEFINE | the truth in you lifestyle project feature by Emilie Iggiotti

 

“There is only one sun. We can’t all claim to only have one way to use the light, but we can REDEFINE how we choose to express it. “

• Why are you passionate about these type of lifestyle sessions?

I love the idea of spending two hours with one person, and getting to know them on a personal level. I love the intimacy of a photo shoot, the confidentiality of it, the talks, the secrets, the confidences…

• What do you think makes these sessions so unique to your brand/ business?

I always wanted to photograph women, I just did not know about it, and it took me 5 years to finally admit it. I know there are a lot of boudoir, portraits and maternity photographers, but I did not want to be limited to one type of photography. I photograph women the way they want to be photographed.

 How do these sessions compare to other boudoir work ?

I would say it’s a mix of boudoir, portrait and editorial. But most of the time, my clients define the session they want to have. But we usually end up shooting a lot of different images, from the very simple portrait to the very artistic and moody shot.

• What are the tips you would suggest in shooting women in this manner? What is your approach ?

I talk to my clients a lot before the session. I often send mood boards so we know where we are going. I engage a lot with them on the day of the session, it’s like a conversation we have together. I give to my models as much as they give. I am not a person hidden behind my camera, but we are two human beings having a conversation while taking pictures. We laugh, we tell stories, we share a lot.

• What were the challenges for you in the beginning?

My biggest challenge was to explain my vision and my goal. In our society, as women, we are always reminded that we must fit in a box: girlfriend, fiance, bride, mom to be, wife… Women have their picture taken because they need to fit in a box. But what if you want to book a session just because you want to feel pretty or because you want to celebrate your life? Not because you are getting engaged, not because you have a new job, not because you are about to become a mom, but just because you want to do it for you. I am not saying that all these photo shoots are bad, it’s amazing and it’s part of your legacy too. No what I am saying is that we need to dissociate photo shoots from specific roles that we play in life. How about doing a session and just being ourselves, and discovering the truth in you? Whatever that truth is.

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ABOUT THE ARTIST :

Emilie Iggiotti is a lifestyle photographer based in Edmonton, Alberta. Born and raised in France, she started her photography business in 2009, after losing her job as a jurist. In 2011, she moved from France to Canada. She is specializing in women portraiture and has created a unique lifestyle session called “The Truth in You”.

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