REDEFINE | MINIMALISM feature by JENNIFER MOHER

REDEFINE | MINIMALISM feature by JENNIFER MOHER

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Tell us about what drives your work, How did you get started?

A lot of people have wonderful answers to this sort of question, about art and inspiration and passion. The drive behind my business has always been financial gain. Throughout the years, many other elements have emerged and my drive has evolved, but the initial reason for creating my business was solely to support my family.

I was actually going to school at the time (10 years ago) and had my first child. The option to go back to school was a tricky one as I wanted to stay home with my new baby and I was really confused and lost in terms of what my goals or life was going to look like.

I ended up going to a newborn photographer to have my daughter photos done, and the photographer went on and on about how wonderful her job was, and how fulfilling it was to photograph peoples lives. It was in that moment that I decided I was going to become a photographer.

I had zero training and didn’t actually own a camera at the time, so I ran out to the store that evening and spent the last of my savings on a camera and a speedlight. I spent the next 6 months on google and youtube, learning every single thing I possibly could.

Over the years, my drive and passion have shifted to teaching others and helping others grow and realize their potential. It’s become a bit of an obsession, to be honest, and my husband and I have recently launched an online workshop for wedding photographers called the Refresh.

What were the challenges for you at the beginning of your journey?

The biggest challenge I faced was trying to get work. This was before Instagram and before the popularity of Facebook business pages. I had to rely on networking, which I feel, ended up helping me out today. I had to get out into the public and talk to people, tell them what I did for a living, ask them if they needed my services.

Has your work evolved or have you always had a flair for simple and minimalist imagery?

My work has evolved alongside my life. I find that my photography is always a reflection of my life, both mentally and visually. My photos from 2009 are immature and mismatched when I look back at old photos of my fashion or my home interior they actually seem quite consistent. Around 2011, I started to edit with a pastel like an overlay on every image (we all go through these phases right?!) and hilariously enough, I ended up painting most of the furniture in my house a pastel green colour. When I look at my interior and fashion now – it is very comparable to my work – it’s simple and refined. I started to focus more on inner peace over the past couple years and I think that is reflected in my images.

If you could change one thing about your work what would it be?

Every time I decide to change something, I just do it – so currently there really isn’t anything. However, I recently made a very conscious effort to stop photographing cliches or things that seemed familiar – which is impossible at weddings – but a very good challenge! I feel that rather than changing things in my work, I am just constantly striving to find ways to evolve and grow as an artist. I love that I feel that I am just at the beginning, there is always room to improve. xo

What in particular makes minimalism in an image so appealing to your creative eye?

I think it is the peaceful simplicity that I am drawn to. My brain doesn’t stop, I hear chattering and ideas floating through it all day and I am constantly searching for the calm in my surroundings. I think minimalism in imagery is that “calm” to me.

What are the tips you would share with anyone trying to move towards strong and emotive but minimalistic portfolio?

Isolate the emotion – ignore everything else. Find clean and simple compositions. If you have to get low to block out everything else in the frame, get low. Composition and light are the two most important factors in creating these simple minimalist images. My personal work is quite light and airy because I have control over the location, I use a white studio space which is easy to create simple and clean images in, but on a wedding day, I have to use light to eliminate the individual, exposing for the highlights and blocking out any distractions.

If you could change one thing about your work what would it be?

Every time I decide to change something, I just do it – so currently there really isn’t anything. However, I recently made a very conscious effort to stop photographing cliches or things that seemed familiar – which is impossible at weddings – but a very good challenge! I feel that rather than changing things in my work, I am just constantly striving to find ways to evolve and grow as an artist. I love that I feel that I am just at the beginning, there is always room to improve. xo
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ABOUT THE ARTIST :

Jennifer Moher is a full-time wedding photographer and educator based in Peterborough, Ontario. Jennifer has won many awards and has been published several times but nothing has left her feeling more accomplished then when she successfully became the Canadian winner of Buffy the Vampire Slayer trivia.  When she is not photographing weddings you can find her at local hockey arenas cheering on her two daughters or at a local karaoke bar singing songs from a preplanned list that she brings with her every time.

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